BOONE, NC—In January, Western North Carolina marketing and advertising agency, White Blaze Marketing, hires Nina Mastandrea as Director of PR and Content Marketing.
As Director of PR and Content Marketing, Mastandrea will focus her efforts on building media relations, working with clients to distribute releases and develop pitches on their behalf, as well as develop, produce, and edit digital content.
A small but mighty team of five experts including Marketing Director Craig Lancaster and Creative Director Brandon Thrower—both also co-founders of White Blaze Marketing—Mastandrea hopes to not only expand the agency’s client base, but also the services it provides to the High Country and surrounding areas including Asheville, Morganton, West Jefferson, and Winston-Salem.
Taking the next step to join the White Blaze Marketing team felt natural, Mastandrea said. An avid cyclist, runner, and resident of the High Country herself, joining a creative team that emphasized their love for the outdoors, being active, and getting involved with your community was the perfect meshing of two worlds.
“I’ve always wanted to meld together my two passions: being creative and living an active, outdoor-focused lifestyle,” she said. “Both the team at White Blaze Marketing and many of the clients we work with share those same exact values, and where there is a shared passion, amazing things can be made and incredible stories can be told.”
Prior to her time at White Blaze Marketing, Mastandrea graduated from Appalachian State University studying Communications, Journalism, and English. Following graduation, she worked at the Statesville Record & Landmark as a reporter before moving to her current roles as content manager at Lees-McRae College in Banner Elk, North Carolina, and Director of PR and Content Marketing at White Blaze Marketing.
“We’re excited to welcome Nina to the team as she brings a wealth of knowledge and experience to help our clients reach new heights in their marketing and communications,” Lancaster said. “She brings a unique and valuable skillset to the table, but she’s also a great fit; not only for our team but for our clients as well with extensive insight into the fitness and outdoor industries.”
A full-service marketing and video production agency, White Blaze Marketing works with brands and businesses offering marketing, digital, print, web design, photography, video production, graphic design, PR, and content marketing services. Some of White Blaze Marketing’s many clients include Aerial Adventure Tech, High Gravity Adventures, Perfect Decent, Blue Ridge Conservancy, the Horton Hotel, among others.