We know your market because we are your market.

Ever talked to someone and felt like they didn’t get what you were trying to say, how their way of thinking just didn’t match up to what you wanted to do? Us too. That’s why White Blaze Marketing was formed, so you can trust someone that actually knows your business and target market, not just fancy corporate marketing lingo (although we can give you that if you want it).

We not only know your business, we live it, and with team members from Boone to Morganton to Asheville & beyond, we’re out exploring the best WNC has to offer. You can find us on the trail catching an early morning sunrise, cycling the backroads of WNC, fly fishing our favorite blue line, shopping at our favorite outdoor gear shops, and then washing it all down at one of our favorite local coffee shops or craft breweries.

So if you feel like you need a little bit of help, reach out and let’s talk. No matter the size of the project or budget, we can help ensure your business gets the attention it deserves.

CRAIG LANCASTER

CO-FOUNDER, MARKETING DIRECTOR

Graduating with an MBA from Gardner-Webb University, Craig co-founded White Blaze Marketing with Brandon after years in sales and marketing for a global corporate firm focusing on product launches, branding, and digital marketing. Passionate about giving back, he is also on the Board for the Blue Ridge Parkway Foundation and is involved in numerous non-profits. Craig is happiest spending time in the outdoors running, fishing, camping, and hiking.

craig@whiteblazemarketing.com

BOONE

Craig Lancaster White Blaze Marketing Boone NC
Brandon Thrower White Blaze Marketing Morganton NC

BRANDON THROWER

CO-FOUNDER, CREATIVE DIRECTOR

Brandon is a successful entrepreneur and proprietor of Tanawha Adventures, but co-founded White Blaze Marketing with Craig to pursue his other passion of photography and video production. Brandon focuses on bringing your business to life with thoughtful and powerful imagery & visuals that help to tell your story organically. When Brandon isn’t directing trail races or filming videos, you’ll find him on the trails hiking, running, and hanging out with his family.

brandon@whiteblazemarketing.com

MORGANTON

ALLISON CAPPS

LEAD DESIGNER

Allison is a North Carolina native and graduated from Appalachian State University where she studied Graphic Design and Communication Studies. Whether developing a logo or a website, she loves designing and coding for clients who are passionate about their business and ready to take the next step. When she’s not creating, you can catch her running, drinking a good cup of coffee or hanging with her family on a trail somewhere.

allison@whiteblazemarketing.com

ASHEVILLE

Allison Capps White Blaze Marketing Asheville NC
Abby Harris White Blaze Marketing Asheville NC

ABBY HARRIS

DIRECTOR OF DIGITAL MARKETING

Abby is the Digital Marketing Manager for White Blaze Marketing. She has worked with a number of businesses in the Asheville area for content marketing, website design, and SEO work. Community involvement is a vital aspect in Abby’s life as she is a proud member of the NC Mountain Trail Runners & a board member for the RUN828 Foundation. In her free time, Abby enjoys trail running, hiking and finding new recipes to cook.

abby@whiteblazemarketing.com

ASHEVILLE

NINA MASTANDREA

DIRECTOR OF PR/CONTENT MARKETING

Nina is the Director of PR and Content Marketing at White Blaze Marketing. She graduated from Appalachian State University where she studied Journalism and English. With her foundation in journalistic principles, Nina began to shift her focus from newswriting to working with brands across North Carolina in the outdoors, health, and wellness industries as a content creator. Her passion is telling the stories of others and sharing them with the world. When Nina isn’t writing, you’ll find her riding one of her bikes with friends and family, teaching spin as an instructor, drinking iced coffee, or doing all three at the same time.

Nina Mastandrea White Blaze Marketing Boone NC
Craig Lancaster White Blaze Marketing Boone NC

CRAIG LANCASTER

CO-FOUNDER, MARKETING DIRECTOR

Graduating with an MBA from Gardner-Webb University, Craig co-founded White Blaze Marketing with Brandon after years in sales and marketing for a global corporate firm focusing on product launches, branding, and digital marketing. Passionate about giving back, he is also on the Board for the Blue Ridge Parkway Foundation and is involved in numerous non-profits. Craig is happiest spending time in the outdoors running, fishing, camping, and hiking.

craig@whiteblazemarketing.com

BOONE

Brandon Thrower White Blaze Marketing Morganton NC

BRANDON THROWER

CO-FOUNDER, CREATIVE DIRECTOR

Brandon is a successful entrepreneur and proprietor of Tanawha Adventures, but co-founded White Blaze Marketing with Craig to pursue his other passion of photography and video production. Brandon focuses on bringing your business to life with thoughtful and powerful imagery & visuals that help to tell your story organically. When Brandon isn’t directing trail races or filming videos, you’ll find him on the trails hiking, running, and hanging out with his family.

brandon@whiteblazemarketing.com

MORGANTON

Allison Capps White Blaze Marketing Asheville NC

ALLISON CAPPS

LEAD DESIGNER

Allison is a North Carolina native and graduated from Appalachian State University where she studied Graphic Design and Communication Studies. Whether developing a logo or a website, she loves designing and coding for clients who are passionate about their business and ready to take the next step. When she’s not creating, you can catch her running, drinking a good cup of coffee or hanging with her family on a trail somewhere.

allison@whiteblazemarketing.com

ASHEVILLE

Abby Harris White Blaze Marketing Asheville NC

ABBY HARRIS

DIRECTOR OF DIGITAL MARKETING

Abby is the Digital Marketing Manager for White Blaze Marketing. She has worked with a number of businesses in the Asheville area for content marketing, website design, and SEO work. Community involvement is a vital aspect in Abby’s life as she is a proud member of the NC Mountain Trail Runners & a board member for the RUN828 Foundation. In her free time, Abby enjoys trail running, hiking and finding new recipes to cook.

abby@whiteblazemarketing.com

ASHEVILLE

Nina Mastandrea White Blaze Marketing Boone NC

NINA MASTANDREA

DIRECTOR OF PR/CONTENT MARKETING

Nina is the Director of PR and Content Marketing at White Blaze Marketing. She graduated from Appalachian State University where she studied Journalism and English. With her foundation in journalistic principles, Nina began to shift her focus from newswriting to working with brands across North Carolina in the outdoors, health, and wellness industries as a content creator. Her passion is telling the stories of others and sharing them with the world. When Nina isn’t writing, you’ll find her riding one of her bikes with friends and family, teaching spin as an instructor, drinking iced coffee, or doing all three at the same time.

Get Started with White Blaze